Black Magic - Excerpt
Tuesday, May 8, 2007
Seen with fresher eyes,...typography still evokes the wonder and fear with which it startled the medieval world. It is a black art that borders on artificial insemination....Type is writing that is edited, shaped, doctored, and made to reproduce itself through artificial means; and writing itself is a kind of gene-bank for ideas.... [T]ypography is a means of implanting the fruits of chosen minds and lives into the minds and lives of others. Set loose in the world, it is...like the malaria-bearing mosquito, able to spread ideas as indiscriminately as viruses or germs.
--Robert Bringhurst in Jan Tschichold,
The Form of the Book, 1991
posted by VICKY @ 9:36 AM,
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